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How to Increase On-Court Clinic Interest

Originally written by Joe Dinoffer for Racquet Sports Industry Magazine - July 2004 Over four centuries ago, Sir Francis Bacon said, "Things alter for the worse spontaneously, if they be not altered for the better designedly." The same holds true for each area of our tennis business. This article … [Read more...] about How to Increase On-Court Clinic Interest

What the Kids have to Say about Participation Awards

And why we should listen to them Originally written by Joe Dinoffer for Tennis Industry Magazine - October 2003  Everyone knows that acquisition of customers (or players) is much more expensive than retaining them in the first place. An executive with Club Corporation of America once told … [Read more...] about What the Kids have to Say about Participation Awards

Ball Machines – A Positive Robot Takeover 

Originally written by Joe Dinoffer for Racquet Sports Industry Magazine - June 2006 Thousands of players are proponents of ball machines and love practicing with them. Others don’t bother. First, let’s cover the reasons for the large fan club. Ball machines offer more balls per hour by far. Here … [Read more...] about Ball Machines – A Positive Robot Takeover 

Make The Second Serve Your First Priority

While a second serve alone won’t win you a tournament, a poor second serve can cost you a win.  A solid second serve isn’t something that just happens. You need to work for it. And when you focus specifically on the second serve, your whole game benefits… even your first serve! Let’s look … [Read more...] about Make The Second Serve Your First Priority

How to Analyze your Opponents on the Tennis Court

Finding weaknesses in your opponents’ game is a byproduct of analyzing their game.  Strengths, tendencies, and habits are also things we’ll glean when we analyze a new opponent.  So, what do we ACTUALLY look for when analyzing our opponents? Let’s take a look!  Grip Just … [Read more...] about How to Analyze your Opponents on the Tennis Court

Understanding timing for better tennis

Tennis can be a game of inches. More importantly, it is a game of fractions of a second! In comedy, it is said that “Timing is everything.” Tennis is no different, except at the end of a well-timed winning shot, only one player is laughing. It is also said that tennis can be a game of inches. But … [Read more...] about Understanding timing for better tennis

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